How to Write the Perfect Job Description
Unicorn Talent’s job description framework is more than just a list of tasks expected of future employees. It’s a talent branding centerpiece, consolidating five best practices working in tandem to create an exceptional candidate experience, driving higher funnel conversion rates and stronger hiring outcomes.
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5 Best Practices to Writing Job Descriptions
1. The Company Pitch matches the Unicorn Recruiting Pitch framework
Your job description should align with the company pitch outlined in your pitch framework. This section should entice candidates by answering two critical questions:
Why is your business better for candidates today?
Why is it better for their future?
A compelling company pitch hooks candidates and frames the opportunity within the larger context of your organization’s vision and values.
2. The Job Pitch matches the Recruiting Pitch Framework + Interview Rubric
The job pitch should align with both the recruiting pitch for the specific role and the three core competencies identified during the intake session. This ensures that the messaging is consistent, from the initial job description to the interview process. When candidates see alignment between what they read and what they experience, trust builds, and engagement increases.
3. Job Responsibilities match the Interview Rubric
Responsibilities should map directly to the interview rubric, ensuring that candidates get a clear and consistent message about the role. When job responsibilities align with the evaluation criteria, candidates can better prepare for interviews, and the company avoids surprises or misaligned expectations. Consistency from first read through employment enhances the candidate experience and sets the stage for success.
4. The About You Section match the Leveling Framework
The "About You" section should align with your leveling framework, driving clarity and consistency regarding expectations for experience and qualifications. One of the biggest deterrents for qualified inbound applications is confusion caused by multiple roles with similar titles—for example, two Director of Marketing roles across different business units with vastly different requirements. Ensuring that roles are accurately defined within the leveling framework eliminates this issue and creates a better experience for applicants.
5. The "Why Choose Us" Section Matches the Recruiting Pitch
This section provides an opportunity to highlight the less tangible aspects of the role and company. Discuss community impact, company trajectory, innovation, or industry disruption. These elements help candidates understand the unique value your company offers beyond compensation and job responsibilities, making your organization stand out.
Unified Job Descriptions for Consistent Excellence
Great job descriptions are not isolated documents; they are unified across every role to uphold the HR philosophy of the business. When job descriptions align with the company’s pitch framework, leveling standards, and skills-based interview processes, they drive:
Increased Inbound Applications: A clear and compelling message attracts more qualified candidates.
Higher Funnel Retention: Consistent messaging ensures candidates remain engaged throughout the hiring process.
Stronger Hiring Outcomes: Clear expectations lead to better alignment between candidates and roles.
Investing in a centralized and unified approach to job descriptions strengthens your hiring strategy and reinforces the integrity of your HR practices. By following these best practices, you’ll create job descriptions that are not only effective but also elevate your company’s employer brand.